Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.

Topics include:
1) Why social media and Facebook are important

2)Tips for increasing your business presence & engaging with prospects directly on Facebook

3) What to measure and how to track the success of your Facebook programs